A 10-step guide to promoting your race or event, based on the many years of success of the Connemarathon.
Check out the tips below that have helped make the Connemarathon a sell-out success.
- Choose a memorable name for your event - make sure it's available as a domain name. For example, www.connemarathon.com
- Create a strong logo with a distinctive colour - you want your event Tee Shirts and branding to stand out. Connemarathon tee shirts are seen all over the world thanks to their wearable colours and strong statements.
- Develop a strap line that differentiates your event. For Example, 'I hit the Wall in Connemara' this is a pun on the fact that the region is famous for it's stone walls but also refers to that agonising point in a marathon where your body wants to stop but your determination pushes you through.
- Design a website that gives participants all the information they need to know within two clicks.
- Use an on-line booking system like RunIreland.com and eliminate paperwork from postal entries if possible. Connemarathon is 100% on-line entry.
- Use links to other Websites and Forums to get the word out there.
- Make sure your event is listed on event calendars - most are free.
- Optimise your website to ensure your event is ranked on google listings.
- Get as much press coverage as possible - the story has to be newsworthy and relevant. Inviting an elite runner, or a celebrity personality, or a reporter to participate in your event will boost the post event press coverage.
- Get your own photographer - don't rely solely on the press.