Last week saw the launch of The Galway Races 2009 advertising campaign to promote their flagship summer festival. The campaign launch coincides with the start of the Cheltenham Racing Festival.
The Galway Racing Summer Festival is the fourth largest horse racing festival in the world and is extremely important for Galway City and County, contributing millions to the local economy each year and attracting over 200,000 visitors over the course of the seven-day festival.
This year, Proactive Design and Marketing were awarded a 3-year contract to promote the Galway Races and to capture and depict the essence of the festival. The campaign, titled 'A Celebration That Gets Your Heart Racing', highlights the unique sense of excitement, vibrancy and energy, which is experienced at The Galway Races. To promote the popular summer festival, the Galway Races 2009 advertising campaign will include TV advertising, national radio and press advertising and regional radio and press advertising.
Manager of the Galway Racecourse, John Moloney said “We are extremely proud of the new advertising campaign and feel that it captures the energy and vibrancy of our unique racing festival. We are delighted to be working with the team at Proactive Design & Marketing – they have displayed creativity, energy and professionalism in delivering this campaign. We look forward to working with them and building awareness of the Galway Races over the next 3 years.”
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