Proactive's creative flair is evident in the design of the Limerick Institute of Technology 2012 -2013 Student Prospectus and Continuing Education Handbooks. The new look prospectus is a clear and concise information resource for both students and parents across a very comprehenive range of programmes available. The handbook places a strong emphasis on student testimonials to impart the real third level experience to prospective students.
Prior to this, from 2007-2010, Proactive designed marketing materials for Tipperary Institute, which became part of Limerick Institute of Technology (LIT) in 2011. Our relationship with Tipperary Institute was very sucessful, largely due to our involvment at a strategic marketing level, having conducted a brand audit and exploratory workshops with staff, students and management. Recommendations from these workshops fed into the messaging and creative design for prospectuses and marketing material.
LIT has consistently been among the best performing institutions in the EU Student Barometer surveys, and with good reason! LIT offer students a wide range of programmes across a number of disciplines, all geared to today’s employment and enterprise needs; research income is one of the fastest growing among IOTs in Ireland, campuses in Limerick and Tipperary have the most up-to-date facilities and the Institute is renowned for success both academically and in the sporting arena.