Proactive recently completed the design of a new suite of marketing material for the Irish Management Institute (IMI) to promote it's highly regarded Master of Business, Research Project and seven Diploma Programmes. The objective of the redesign was to reflect the Institute as Ireland's Executive Management Centre and as first choice for leadership and management development.
Digital versions of the finalised brochures are available, which provide the IMI with some important key benefits over using PDF's online. The four most important being:
- Tracking: The digital brochure features tracking software, which gives the IMI up to 30 different reports on how the brochures are being viewed and used, including number of views, repeat reading, link usage, etc.
- Visual Impact: Digital brochures allow for easy browsing as pages can be 'turned' and viewed exactly like a printed brochure. Unlike a pdf, viewers does not have to scroll through pages. Therefore each page of the brochures have full and individual impact.
- Interaction: Video files with a course introduction from the Programme Directors were embedded into the digital brochure to give a more interactive experience for the reader
- Cost - Digital brochures allowed the IMI to reduce print quantities.
Since it's establishment in 1952, the IMI has been to the forefront in delivering results-oriented courses for business executives and is Ireland´s only business school to be globally ranked by the Financial Times for the provision of customised Executive Education.
To view the IMI's Master of Business digital brochure, click here
To find out more out about digital brochures or newsletters, contact Proactive on 091 565154 or email info@proactive.ie
