Proactive Design & Marketing has been commissioned by CPL Integrated Services to provide strategic marketing consultancy, customer and competitor research and ongoing marketing and graphic design services.
Proactive has kick-started its relationship with CPL IS by conducting several staff and customer strategic workshops to gain an in-depth understanding of the company and its requirements. Proactive has already created a strong positioning strategy and brand image for CPL Integrated Services and has implemented this to date through the company's website, www.cplintegratedservices.com, brochures, case studies and PowerPoint presentations.
Proactive will work with CPL and its customers directly to develop a strong brand architecture, customer relationship plan and new business development strategy.
"Proactive has demonstrated an excellent approach - the company has worked closely with us, our staff and our customers and developed ideas that are both strategic and innovative. The Proactive team have embedded themselves in our company and their in-depth perspective has already achieved a great deal. We hope to continue working with Proactive in the long-term to build our customer relationships and strengthen our brand.", says Rolf Sterzl, CPL IS Strategic Manager.
CPL Integrated Services is a division of Cpl Resources Plc., a leading provider of recruitment and HR outsourcing solutions throughout Europe. CPl IS provides a range of staffing and staff management solutions to business customers, from staff placement to managed staffing, managed business solutions and managed outsource solutions. The company employs more than 1,800 people across Europe, delivering key services in 12 languages to 14 countries.