Proactive has fended off international competition to become the approved marketing and design agency for Admedes Schuessler, a leading German medical device company.
Admedes Schuessler is the leading global provider of finished Nitinol self expandable components to the medical device industry. The company's diverse portfolio of components includes stents, percutaneous heart valve frames, filters and occlusion devices.
Proactive will work with Admedes to define their positioning, marketing and branding strategy and to simplify their marketing messaging. The initial stages of this process involved a series of meetings and exploratory workshops with the Admedes management team in Germany. Following this, Proactive developed a comprehensive marketing and branding plan and presented this to the client. This plan was agreed and is being implemented through the development of a website, brochure, advertising template, corporate movie and trade stand. Once this is finalised, Proactive will provide ongoing marketing and design support to Admedes.