One of the most respected Irish businesses of our era, Smyths Toys Superstores, continued their expansion in 2011 and now have a total of 57 stores across Ireland the UK.
For 11 consecutive years, Proactive have designed and developed the Smyths Toys Superstores Winter Toy Catalogue.
The key challenge in designing such a large publication is combining creativity with meticulous layout and stringent project deadlines. The project runs over a 10 week period and a dedicated Proactive team is assigned to the project to ensure deadlines are met.
Proactive also work on promotional emails, advertising inserts, own brand product logos and promotional posters for Smyths Toys Superstores.